Party Aficionado

Brand Strategist Liz Strauss to Keynote Social Media Tulsa Conference 2012

2012-01-24T15:11:00.000-08:00

Brand Strategist Liz Strauss to Keynote Social Media Tulsa Conference 2012

Liz Strauss will deliver the opening keynote for the 2012 #SMTULSA Conference. The All-Star speaker line-up includes; Becky McCray, Gina Schreck, Mandy Vavrinak, Marty Coleman, Judi Grove, Carlos Moreno, Filiberto Gonzalez, Patrick Allmond, Mike Petras, Doug Stewart, and http://socialmediatulsa.org/ founder, Cheryl Lawson.

Registration is Open for Social Media Tulsa Conference 2012

2011-12-01T13:24:00.000-08:00

Registration is Open for Social Media Tulsa Conference 2012

Social Media Tulsa Conference 2012 #CyberMonday Discount

2011-11-28T08:05:00.001-08:00

Online Ticketing for Social Media Tulsa Conference 2012 powered by Eventbrite

Learn more: http://socialmediatulsa.org/

Social Media Tulsa Kicked off #Tweet4toys @TopThatPizza The World's First Create-Your-Own Pizza Place

2011-11-25T22:12:00.000-08:00

While you’re shopping on Black Friday, Small Business Saturday, and Cyber Monday, we hope you remember to pick up a few toys for the forgotten angels and that you’ll send out a #Tweet4toys.

Send out this Tweet: “#Tweet4toys helps The Salvation Army help kids @SalArmyTulsa http://tweet4toys.org .

Text the words “Joy Toy” to 85944. (Include the space) to donate $10. http://tweet4toys.org . #Tweet4toys

Read entire news release

Social Media Tulsa Kicked off #Tweet4toys @TopThatPizza The World's First Create-Your-Own Pizza Place

Oklahoma Earthquake via @Storify

2011-11-06T20:10:00.001-08:00

Vote for Cheryl Lawson

2011-10-22T20:13:00.000-07:00

Social Media Tulsa Celebrates One Year Anniversary with Mashable on Social Media Day 2011

2011-07-11T21:19:00.000-07:00

Social Media Tulsa Celebrates One Year Anniversary with Mashable on Social Media Day 2011

Social Media Speaker, Cheryl Lawson Announces CherylLawson.CO

2011-07-11T21:18:00.000-07:00

Social Media Speaker, Cheryl Lawson Announces CherylLawson.CO

How to use Twitter: Infographic by @PartyAficionado

2011-06-02T11:20:00.000-07:00

How to use Twitter: Infographic by @PartyAficionado

Social Media Conference Shines Positive Light on the City of Tulsa #SMTulsa

2011-04-04T23:45:00.000-07:00

Social Media Conference Shines Positive Light on the City of Tulsa #SMTulsa

CES 2011: Smart, Connected, and Social | Party Aficionado

2011-01-17T12:25:00.000-08:00

CES 2011: Smart, Connected, and Social | Party Aficionado

Party Aficionado: CES 2011

2011-01-05T18:32:00.001-08:00

New year, new company, new site. I have officially moved my blog to Partyaficionado.com
I'm so proud of the new site mainly because I did it myself (except the banner, My magical elves did that.

I will fly to Las Vegas tomorrow for the 2011 Consumer Electronics Show. I have wanted to go for years so this is sort of a geek dream come true. I will continue to search for new trends and how they impact meetings and events and all social marketing.

I can't wait to see what 2011 brings for you as well.

Make sure you stay in touch with me via Twitter, Facebook, and of course the new website.

Happy New Year!

Cheryl Lawson

Client Solutions: The Perfect Date

2010-12-26T09:15:00.000-08:00

As I make the final transition from The Perfect Date to Party Aficionado, I wanted to make sure that the story of my journey is available to you. Here is a partial list.

Natural Hair Expressions

The Perfect Formula: Tee Smith, Founder of Natural Hair Expressions turned her passion for natural hair into an all new product line, Ms. Tee's Beauty Products, haircare products formulated with only the finest natural ingredients like green tea, rosemary, peppermint oil and wheat protein. Once the product was created, the team looked to The Perfect Date's marketing team for branding and online strategy.

The Perfect Solution: Cheryl Lawson and her marketing team developed a logo, website, and social marketing strategy that told Tee's journey to natural hair, and asks her audience to share their natural hair journey using a Facebook Fan Page.

Hoops4HoopeLA

The perfect dilemma Less than three weeks to plan, coordinate, and promote a celebrity charity event for Los Angeles inner city kids.

The Perfect Solutions: Event specialist, Cheryl Lawson drove social media results for a charity event. We used multi-media news releases submitted through PRWeb to increase the event’s Facebook fans by more than 177 percent in a little more than a week.

The Perfect Outcome: As a result, dozens of celebrities came out to support the event and the kids, and now the post event Youtube videos call for the community to donate to continue to support the cause.

TheACY.org

The Perfect Cause: All new charitable organization The Arnold C. Yoder Survivors Foundation needed assistance to complete their first fundraising event in less than a month. The Arnold C. Yoder Survivors Foundation is dedicated to empowerment with a two-fold mission

Healing hearts of children and their families whose lives have changed forever by the death of a loved one.

Supporting survivors on both sides of tragic events towards achieving healing through forgiveness.

The Perfect Solution: The Perfect Date joined the team with less than a month to go and utilized their experience with event coordinating and social media marketing to coordinate the team to a successful event in Beverly Hills, California.

The Perfect Complement: “Cheryl Lawson of The Perfect Date came in like a super hero and took our first annual FUNdraising party to the next level. With her on our team, we were able to pull together the finishing touches on the event in just 4 weeks. Cheryl is a big ball of radiant energy and full of commitment to excellence. Her energy and stamina carried us through many times when we weren’t sure we’d accomplish our goals. When working with Cheryl, you can expect many creative ideas that are original and cutting edge. Her use of social media, along with other traditional press outlets, generated a lot of buzz and excitement. Our guests commented over and over again what an amazing event we delivered." Mary Elizabeth Yoder, Founder The Arnold C. Yoder Survivors Foundation

The Perfect Quote: Cheryl galloped into town on her white horse named “Twitter” and provided the crucial know-how, to bring TheACY’s first FUNdraiser into existence. Said Dennis Hargrove TheACY General Manager. Cheryl also brought her unstoppable personality. She showed organizers a clear path they needed to follow in order to be prepared on time. There were a few glitches in the flow of things, all of which went unnoticed by the attendees because Cheryl was on top of any misstep. She showed up that evening in an aubergine designer dress. So cool is this lady that she brought some of her event planning students with her so they could watch the master at work. Dennis Hargrove General Manager the Arnold C Yoder Survivors Foundation.

Link to Event Press Releases Pre event Social Media Press Release click here to read...

Post event Press Release click here to read...

The Perfect Date Press Release click here to read...

Kukuwa Dance workout

The Perfect Challenge: After meeting Kukuwa Nuamah an internationally acclaimed African dance performer, dance fitness choreogpraher and creator of kukuwa Dance Workout(r) in 2006, we were able to arrange a sponsorship agreement between Kukuwa Dance Workout and ProDance. Kukuwa was a presenter at the 2008 ProDance Event. Later that year, Kukuwa contracted The Perfect Date to assist her in bringing her energetic African Dance Workout and Choreography to the west coast.

The Perfect Solution: The Perfect Date was able to book several classes for Kukuwa at the famed Millinnium Dance Complex in Los Angeles, Obtain representation for Kukuwa as an African Dance choreographer, and while she was in LA., Kukuwa was featured on NBC's popular lifestyle TV show LXTV.

The Perfect Future: Using Social Media tools like Twitter, Facebook, Youtube, and Myspace, we were able to increase Kukuwa's social network community over 200% in just four months. With a good social marketing strategy in place, get ready for more exciting things from Kukuwa Dance Workout. Join Kukuwa on Twitter.

ProDance

The Perfect Challenge: In 2005, the founder and owner of ProDance had an existing event that for eight years had not been a profitable business venture. Our challenge was to make this event one not to be missed in the pro sports dance industry.

The Perfect Solution: We brought this annual event to the World Wide Web in a big way. A Website, and online registration systems streamlined the information flow to attendees, potential attendees and sponsors. Social networking sites were created to spread the information to the target Audience : females 18-24 years old. With record attendance in 2006, ProDance;coordinated by The Perfect Date, was finally a profitable event!

The Perfect Compliment: "It is rare to find someone who immerses themselves in your company's ideals and can take those concepts from conception to actuality. From website development to marketing, sponsorship acquisition to pre-event services, registration to budgeting, on-site needs to post event management, Cheryl Lawson is the very definition of the consummate event planner. She's the real deal!" The Perfect Date coordinated the ProDance event from 2005-2007.

Ultrafabrics LLC

The Perfect Challenge: The management team from Ultrafabrics LLC had a marketing delima. Do we pay to have a booth at a major industry event?

The Perfect Solution: Instead of investing so much in having a booth in which many of your clients will not be able to visit since they will be in their booths. We suggested Ultrafabrics hold an offsite Gala at the kentucky Derby Museum.

The Perfect outcome: The event was a huge success, and became the buzz on the convention floor the next day.

The Perfect Compliment: "Cheryl’s proficiency, precision, attention to detail, communication and interpersonal skills made the event an impressive and memorable success". Danielle Boecker-Primack President, Ultrafabrics, LLC View invitation

Weichert

The Perfect Challenge: In 2001, The event coordinator for Weichert Relocation services contacted The Perfect Date to plan and coordinate a company gala dinner during their annual industry conference at Anaheim.

The Perfect Solution: We chose the near by and all new California Adventure Park. The Famous Wolf Gang Puck had a new restaurant within the park. The event would feature the celebrity chef's famous specialites, to conclude, the attendees received an exclusive tour of Soaring over California, the park's signature ride.

The Perfect Storm: On September 11, 2001 exactly one month prior to the planned event, the US suffered it's most horrific terrorist attack. Then, just two weeks prior to the event Wolf Gang Puck's restaurant inside California Adventure Park announced it was closing it's doors and would not be open for our event. The second location suggested by Disney events, owned by Robert Mondavi, also closed.

The Perfect Planner: While keeping all stakeholders in the loop, Cheryl Lawson personally worked with the Disney event staff to come up with a solution that everyone would be satisfied with. The final event took place at the Disney Annimation Station, and the attendees had their exclusive tour of Soaring Over California.

Th Perfect Complement: "You handled everything with the utmost professionalism. You made me a hero in the eyes of my company and I thank you for that. " Janet Olkowski Director, Marketing Communications

The Perfect Reward: "I've included a check in the amount of $1,000.00 as a bonus payment for the work you did on our behalf. With all our troubles (two restaurants closing in less than 2 weeks prior to our event), it is unbelieveable that you pulled off such a spectacular event." Janet Olkowski Director, Marketing Communications. October 11, 2001 The Perfect Date for Weichert Relocation's Event.

Fleetwood

The Perfect Challenge: The Fleetwood Enterprises, Northwest Region asked it's own Cheryl Lawson to create a memorable sales incentive trip to the 2000 Daytona 500 NASCAR race.

The Perfect Solution: Dubbed the Fleetwood 500, Cheryl and her team created a memorable event at the famous race track, equipped with Police escort, RV's full of everyone's favorite foods, and a dinner with a racing legend. View Fleetwood 500 logo

The Perfect Outcome: Officer Joe showed up and moved all of the traffic out of the way, and the attendees applauded as they were escorted out of the speedway in no time. (Oh! Fleetwood's sponsored driver also won the Daytona 500).

Must Be Present To Win

2010-12-23T08:32:00.000-08:00

As we end another year, It is only fitting that we search for what we learned in 2010. As marketing continues to shift away from an advertising model to an engagement model more and more people seek answers.

While it may be true that my background in events and marketing makes it easier for me to grasp the concept of social marketing, I will argue that these words: "Must be present to win" represent the answer to all of the riddles.

Search Engine Optimization:

SEO: If you want to be found on the internet, you must create content that is new and relevant to a set of specific terms. I like to say SEO is like OCD. Every post, video, photo, website entry should include the keywords you want people to use to find you. ex: Event Specialist, Cheryl Lawson or Party Aficionado.

Social Media: Want to have more friends, followers, comments, or customer engagement? You must be where the customers are. Note, I didn't say "where your customers are" because it's too easy for people to respond, "my customers don't use social media." Be where the action is, where people are willing to share your message with others. Social media is about engagement, you've heard it before, people want to do business with people they and or their friends LIKE.

Face to face: Whether you're looking for a job, more clients, donors, readers, or simply new friends, take advantage of our human need to make stronger connections. Networking groups are everywhere these days via meetups, tweetups, and conferences. More and more today, people are capitalizing on their online friends, followers, and fans by meeting them face to face. Find one or more groups that interest you and become an active participant in the community. Better still, start one yourself.

What I learned in 2010. Don't phone it in.

You must be present to win.

#Tweet4Toys Taps Twitter in Social Media for Social Good Campaign

2010-12-02T00:19:00.000-08:00

#Tweet4Toys Taps Twitter in Social Media for Social Good Campaign

Confessions from Social Media Event Organizers: Taking your brand offline

2010-11-27T11:23:00.001-08:00

After meeting Denise Quashie @DQTweets on Twitter in the #Eventprofs tag, we found ourselves collaborating on a few projects. This presentation is our latest collaboration.

We created and presented at Geekend 2010 in Savannah, GA. We also proposed this topic for South by Southwest and while we didn't make it through the panel picker, I hope somehow by the magic of the interweb that we have an opportunity to share this presentation at SXSW and other conferences.

Confessions from Social Media Event Organizers: Taking your brand offline

View more presentations from Party Aficionado .

#SMTulsa is the official Hashtag of Social Media Tulsa.

2010-11-09T06:59:00.000-08:00

What is #SMTulsa and How to use it.

#SMTulsa is the official Hashtag of Social Media Tulsa.

Q.What is a hashtag?
A. A hashtag on Twitter is a way to follow, and or contribute to conversations or communities. Using the # symbol before a word or set of
words.

When ever you want to find out what interesting things the wonderful people of Social
Media Tulsa are up to. Just search #SMTulsa either on Twitter, or on Google.

Q. When should I use the #SMTulsa hashtag?
A. Anytime you want to contribute to the #SMTulsa conversation (which can be always)

Examaples:

Hey #SMTulsa, check out my new blog post
Is anyone from #SMTulsa going to @JoeMommasTulsa tonight for trivia?
Very interesting article/post/website/#SMTulsa
I'm running a special on Websites #SMTulsa
Here is why I love Tulsa #SMTulsa

Especially during meetups and Social Media Tulsa events!

Q. How should I tweet from Social Media Tulsa events?
A. Tweet what you're experiencing:

Examples:

Just checked in to @SALArmyTulsa for #SMTulsa #Tweet4toys
OMG I just met @MichaelButlerSR at #SMTulsa
If you suck in real life you'll suck in social media #quote @MichaelButlerSr #SMTulsa
I can't wait to read @Mandy_Vavrinak's Blog She's so cool #SMTulsa
When you upload a photo: Who's this guy? :) #SMTulsa http:twitpic..

Q. Why should I tweet from Social Media Tulsa events?
A. Tweeting from events is a great way to add content not only to your twitter feed, but it helps build the content for the #SMTulsa community.

Tweeting Live from events also helps build your credibility as someone who is on the
cutting edge of the new tools. Whether you're trying to land a job, client, or just
be the cool kid you can only benefit from tweeting live from events.

Q. Is there a proper way to write the #SMTulsa hashtag?

A. Yes and No. When using #SMTulsa in print, blogs, or news stories, as titles for your video blogs, please capitalize the SMT.

When on Twitter, most applications (Tweetchat, Twubs) will turn all hastags to lower cased and that's just fine.

Q. What is a Twitter Chat?

A. Here is a great description: "Twitter chat is a guided conversation where users interested in a particular topic hop onto the service to chat. The chat is given a hashtag, which makes it easy for anyone looking in to identify the chat and participate. It's similar to a chat room in that it's a topic-driven conversation happening in real time; it just happens to be housed on Twitter." Read the Entire Post: How to Participate in a Twitter Chat.

Our Next Meetup is a Twitter Chat November 15.

In an effort to give back, Social Media Tulsa has teamed up with the Salvation Army Tulsa @SalArmyTulsa for #Tweet4Toys. A holiday toy drive that will allow Tulsa's social media enthusiasts to participate in the annual toy drive in a fun way.

The Twitter chat will include a demo of Tap11 a new Twitter client to help you manage your accounts, mentions, and campaigns. And we will talk about ways to get the most out of #Tweet4Toys and have the message spread through out the City, State, and beyond.

How to prepare:

There are great tips on the Meetup page, create your account, and join in the fun.

Follow me: @SocMediaTulsa on Twitter to keep up with what's happening with #SMTulsa.

Social Media Tulsa Went Back to the '80s at Downtown's All New Max Retro-pub Via @SocMediaTulsa

2010-11-01T00:14:00.000-07:00

Tulsa social media enthusiasts continue to examine how social networking platforms impact businesses, media, and their communities as they explore the best venues in T-Town.

Preppies, yuppies, punk rockers, and new wavers attended Social Media Tulsa’s totally tubular '80s party at The Max Retro-pub in downtown Tulsa.
“Had a great time! Everyone who wore their '80s attire looked the part! Glad to see some new faces as well as the regulars!” -- Tiffannie Sloane.
The night’s topic was video. “Video may have killed the radio star, but it can make you a star of your own brand,” said Cheryl Lawson, founder and organizer of Social Media Tulsa. “I asked a few of my friends to share how important video can be to any social media marketing strategy.”

Read the entire article
Social Media Tulsa Went Back to the '80s at Downtown's All New Max Retro-pub Via @SocMediaTulsa

Event marketing is still marketing. Plan, hire, and budget accordingly

2010-10-31T08:26:00.000-07:00

Just because it's not a wedding, doesn't mean you wont have to deal with a princess.

This week, one of my friends shared a post from Peter Shankman entitled How to respond when people ask you to tweet for them. Shankman is a popular keynote speaker for conferences lately as he has had many successes and his online influence is arguably one of the strongest.

I wasn't prepared to see what I saw. In his post, Peter was outing an event organizer for asking him to share their event with his online fans followers and friends.

You can read his post to see his stance on the topic, while I don't agree with him outing the organizer of an event that is probably paying him to appear, I completely understand his position of wanting to in his own voice (and time) tweet and post about his appearance.

This case underscores the importance of event organizers utilizing speaker contracts/agreements when hiring speakers.

Here is my comment:

I’m sure the conference organizers were aware of how much influence you have and how that might impact their registrations. :)

Hiring a particular speaker is and should be a part of any event/conference marketing strategy.

This example shows the importance of the speaker agreement. Organizers should be clear in their agreements what is expected. At the time of signing each party has an opportunity to agree, object, or (hopefully) compromise on what each will do for the other in terms of promotion.

At any rate, every conference organizer should provide speakers with the tools to share their event’s story (hashtags, links, talking points, etc). then, allow them to “in their own voice” and time to share with their friends, followers and fans.

If you want your speakers to help with promotion, state that in your agreements, and provide them with the information to do so. Don’t want to be all ‘contracty’,find speakers who are willing partners.

Event marketing is still marketing. Plan, hire, and budget accordingly.

@PartyAficionado

Remember way back in 2009 when I made the comment, If you have a speaker/presenter who is not comfortable connecting with or taking questions from your audience, it’s time to find a new speaker.

This applies to connecting online as well. If you have decided to spend part or all of your event marketing budget towards hiring a speaker, don't be afraid to ask for what you want, be clear about your expectations (and put it in writing).

The pink Cadillac is the original 100,000 followers

2010-10-25T09:38:00.000-07:00

I often find blog posts as a result of comments I've made to other blog posts. This time is no different. As I opened the latest version of the Tulsa Daily from Paper.li, I saw a tweet from @billhandy that led me to Gladwell Is Right. The Revolution Will Not Be Tweeted post by @JasonFalls Whew!

I was aware of The New Yorker article by Gladwell, but unlike many of my tweeps, since I had not read the entire article, I refrained from commenting. I know that Gladwell is the master of the message, so this girl was not going to be tricked into jumping on a band wagon one way or the other (at least not this time).

But after reading Jason's post, and a few of the comments I decided to take the dog out, sit back, have a cup of coffee, read the Gladwell post, then add my own comment, (not necessarily in that order)

While Gladwell's article is more specifically about activism and whether or not social networks should be getting such high praise and touted as a revolution, many social media enthusiasts focused on the lowest common denominator, online vs. face to face.

This is the comment I wrote:

Event specialist says what?! Social marketing is NOT NEW! Social networks are just a new way of connecting people with common interest. See: auto shows, conferences, employee meetings, trade shows, heck.. Mary Kay and Avon if you really want to go back. Doing business with people you share a social experience with is the oldest profession (i meant practice) in the world.

Face to face or online, we want to "Like" the people we give our money to.

My point? The revolution happened years ago. Social networks are simply waking people up to it. Don't believe me? The pink Cadillac is the original 100,000 followers. (Google it kids).

Yes, marketing using social networking sites like Twitter, Facebook, Fousqure, and Linkedin represent a "fundamental shift", but social marketing is NOT NEW. (did I say that already?).

Image credit: www.lauraslivewires.com
Image credit: OC Registry

Announcing: Social Media Marketing Workshops with Cheryl Lawson aka @PartyAficionado

2010-10-21T02:14:00.000-07:00

Announcing: Social Media Marketing Workshops with Cheryl Lawson aka @PartyAficionado

Social Media Saturdays with Cheryl Lawson

2010-10-12T17:00:00.000-07:00

Event and social marketing specialist, Cheryl Lawson introduces a unique social media marketing workshop: Social Media Saturdays. Learn how to use social media marketing for your business, nonprofit, or personal brand.

Social Media Saturdays with Cheryl Lawson

Social Media Tulsa Call for Sponsors #smtulsa

2010-09-25T08:51:00.001-07:00

What is Social Media Tulsa?
It all began with Social Media Day Tulsa at Fat Guys Burger Bar in the historic Greenwood district. Social Media Tulsa is a platform that allows its members to get together and talk about the impact of Social Media on business, news, entertainment, sports, non profit, and any other topics that need to be discussed.

Members of Social Media Tulsa include small business owners, authors, photographers, and those responsible for social media marketing for some of Tulsa’s largest companies and charitable organizations.

Monthly gatherings of people who might otherwise never have crossed paths, and the steady growth of the group in such a short amount of time, is a testiment to the power social media has to connect us in ways never seen before.

Where we meet:
In and around the city of Tulsa, OK. We have been to Joe Momma's Pizza, Dilly Deli, and The Mayo Hotel,with upcoming meetups scheduled for The Max Retropub, and The Salvation Army distribution center. The meetups are FREE to members, and we have a mix of social networking and educational sharing.

Upcoming 2010 meetup dates:
October: 20, 2010: Topic Video
November: 15, 2010 Tweet4toys Toy Drive for Salvation Army
December: 13, 2010 Topic Social Media Tulsa Gives Back. We fulfill the forgotten angels from the Salvation Army's angel program.

What we need:
Cash Sponsorship
Send In Kind items
Bags / Unique items for give away

Our October Meetup is about Video!
Record a Video greeting for #SMTulsa like our friends from Whrrl:

Social Media Tulsa What is Whrrl #smtulsa from Social Media Tulsa on Vimeo.

Sponsorship Opportunities:

This is an excellent opportunity to get in front of influencers in the local and social media global community as well as event sponsorship promotion on the Social Media Tulsa Meetup page.

Online Media Opportunities
The Mayo Hotel Attracts Record Attendance for Social Media Tulsa Meetup #SMTulsa

Tulsa Social Media Enthusiasts Share in Mashable's History Making Social Media Day

Tulsa Social Media Enthusiasts Join Mashable in Celebrating Social Media Day on June 30, 2010
Here what our members have to say:

“ Friendly and helpful group. I'm looking forward to meeting others and exchanging ideas. ” Jim Griffin

“ This group is comprised of so many great people. At each meetup I am blown away by the marvelous conversations and connections made. I look forward to each event and hope the group keeps growing! ” Lindsay Hammons-Sparks

“ Social Media Tulsa is a phenomenal mix of people who are willing to be both teachers and students of social media, which makes for the absolute best kind of meetings, because it isn't just "lecturing" it's more of an exchange. To find such a diverse group that still has so much in common thanks to Social Media is a fantastic thing, hopefully it will continue to expand in the future. ” Tiffannie Slone

To Become a sponsor of Social Media Tulsa, Please contact organizer. Cheryl Lawson
@PartyAficionado PartyAficionado at Gmail dot com or Call 478-227-2789

The Two Question Interview:Cheryl Lawson

2010-09-24T21:10:00.000-07:00

Being a part of the #140conf Los Angeles community has really been a great experience for me. One of my Twitter and IRL (In real life) friends, Del Williams asked if I would be a part of a project she was working on.

PORTRAIT OF A BUSINESS
Not your typical podcast. Del Williams interviews some of the best people in their field to help women be successful in life and business.

The questions I had were:

1. What is the best business advice you've received?

2. What do you want to be remembered for?

Take a look at The PORTRAIT OF A BUSINESS To see my answers.

I cried a little writing my answers, but you might see a little bit of my geeky humor at the end. Hint think LOTR.

Social Media Tulsa What is Whrrl

2010-09-19T11:54:00.000-07:00

Thanks to Whrrl for the video introduction specifically to our meetup group.
Join the Social Media Tulsa Society on Whrrl.

Or take a look at the Dilly Deli recommendation.

#PartyTip
Since our event was outside with no A/V. The challenge was how to get this video to the attendees? Solution? QRCodes. I downloaded a FREE QRcode and added it to the name badges. Attendees could scan and watch the videos from their smartphones.

About Social Media Tulsa:
Social Media Tulsa is a meetup group organized by event specialist, Cheryl Lawson aka @PartyAficionado

Want to start your own Social Media community? Contact Cheryl 478-227-2789

Twitter: discover what's new in your world

2010-09-14T17:40:00.000-07:00

A Twitter #custserv Case Study by @partyaficionado

2010-09-12T18:27:00.001-07:00

How businesses should use Twitter.

A Twitter #custserv Case Study by @partyaficionado

View more presentations from Party Aficionado .

In Memory of Tiernan from #SmTulsa Cares

2010-09-07T18:50:00.000-07:00

Hello Friends,

Social Media Tulsa was started to demonstrate the power of social media through face to face connections. Our community has grown in just a short amount of time.

While we are about celebrating power, life has dealt one of our members a most tragic blow and I'm asking for your help.

You may have met Tiffannie Slone our member and owner of Capturedcharms.com photography, at our Mayo Hotel meetup. She was the one who was pregnant.

I have been notified that Tiffannie and her husband lost their precious baby Tiernan.

I don't know what the family needs, and I don't want to pry as they handle their grief, but I do want to do something.

With your help, we can demonstrate the power of social media in the most powerful way.

Please give what you can, and share the link with your connections.

Thank you,

Cheryl Lawson

The Mayo Hotel Attracts Record Attendance for Social Media Tulsa Meetup #SMTulsa

2010-09-03T08:54:00.001-07:00

The Mayo Hotel Attracts Record Attendance for Social Media Tulsa Meetup #SMTulsa from Social Media Tulsa on Vimeo.

Event specialist, Cheryl Lawson, and other Tulsa social media enthusiasts enjoy record attendance during a meet-up at The Mayo Hotel in downtown Tulsa.

The Mayo Hotel Attracts Record Attendance for Social Media Tulsa Meetup #SMTulsa

Announcing: Socially Organized

2010-09-02T09:27:00.000-07:00

We are excited to introduce Socially Organized - a group of event professionals who met through the #Eventprofs community on Twitter. We've come together to share ideas via Blog Talk Radio, blogging, Twitter and more! Socially Organized is made up of Liz King, Cheryl Lawson, Eric Lukazewski and Denise Quashie - four professionals who want to share our experience integrating social media and events (the successes AND the pitfalls) with others in the industry and beyond. We'd love to involve all members of the #Eventprofs community so please let us know if you are interested in guest posting, joining the radio show or simply have a topic you'd like to discuss!

Connect with Us:
Socially Organized will be presenting at the following venues:

Geekend
Confessions of a Social Media Event Planner
November 4-6, 2010
Savannah, GA
Cheryl Lawson, Denise Quashie

International Association of Exhibitions and Events Expo! Expo! 2010
December 7-9, 2010
New Orleans, LA
Liz King, Cheryl Lawson, Eric Lukazewski, Denise Quashie

Stay Connected:

Twitter: http://www.twitter.com/socorganized
BlogTalkRadio: http://www.blogtalkradio.com/socially-organized
1st and 3rd Wednesday of the Month 8:00pm EST/5:00pm PST

Cheryl Lawson
http://www.partyaficionado.com
http://www.twitter.com/partyaficionado

Liz King
http://www.lizkingevents.com
http://www.twitter.com/lizkingevents

Denise Quashie
http://www.eventsbycanvas.com
http://www.twitter.com/dqtweets

Eric Lukazewski
http://www.tradeshowinsight.com
http://www.twitter.com/ericlukazewski

Social Media Tulsa Continues to Make History with Event at The Mayo Hotel in Downtown Tulsa

2010-08-26T23:28:00.000-07:00

Event specialist, Cheryl Lawson, and other Tulsa social media enthusiasts, continue making history. The Meet up cocktail party at the Penthouse Bar at the historic Mayo hotel boasted the highest attendance to date. Thursday, August, 26, 2010.

Learn more about Social Media Tulsa and last night's meet up at The Mayo Hotel in Downtown Tulsa. Visit http://www.meetup.com/Social-Media-Tulsa and contact event organizer, Cheryl Lawson.

Confessions From Social Media Event Organizers

2010-08-11T16:13:00.000-07:00

Social Media Event Organizers? Yes, we do exist and our niche is utilizing social media in multiple forms to create phenomenal events for our technology-driven clients. With the growing population of tweetups, meetups and blogger conferences, social media gurus are becoming overnight DIY event organizers. Sounds okay by us, but besides having the chutzpah to pull one off what other tools are required? In this session we’ll explore the needed technology tools – some new, some old and some you never thought was needed for such an event. We’ll present a few case studies, discuss artistic approaches and confess our own pitfalls in being successful social media event organizers.

Submitted by event specialists, Cheryl Lawson, Denise Quashie, Eric Lukazewski, and Liz King.

For more information and to vote to have this panel at next year's South by Southwest Conference in Austin, TX Click here.

The Road To Bark World Expo

2010-08-07T21:45:00.000-07:00

I am happy to be speaking about self publishing a children's book, social media, and @Imajackrussell at Bark World Expo this month.

Barkworld Expo is the brain child of fellow #eventprofs Denise Quashie @DQtweets

3 Things Event Planners Can Learn from Comic Con 2010

2010-08-05T17:54:00.000-07:00

Last year, I wrote a blog post entitled 10 Things Event Planners Can Learn from San Diego Comic Con 2009. This year, I watched the hashtags, twitpics, livecasts, and youtube videos, and honestly, the 2009 tips continue to hold true.

2010 Comin Con, did have a few of things that I found fascinating so I’ve added them here:

1. Bigger is Better Swag Bags:

At first glance, I was not overly impressed with the giant gift bag. I must admit I was intrigued by them. The more I saw how people were wearing them as almost articles of clothing; I became a fan!

La Times wrote about the line of people waiting to receive the giant Warner Bros bag. Warner Bros, it seems, believes “bigger is better.”

According to motivators.com some savvy attendees have even auctioned off their bags via Ebay.

Swag bag, or walking billboard these bags are a fun way to show off your brand and there’s no doubt everyone will visit your booth to try to snag one of the giants.

2. Super Heroes and Security:

Fights between rival vampire fans, and aggressive line crashers can happen. You may not have a room full of super heroes to come to your aid. Make sure you have enough staff on hand to handle the inevitable villain.

3.Crowdsourced video:

After combing through countless Youtube videos, this one remains my favorite. Mainly because it appears that they shot the video in the hallway of the convention center with very minimal set up. (Watch until the end, they show you how it was done)and of course because is very true to the title.

Your event’s characters might not be as creatively clad, but using video to capture the essence of your event is a great way to create a lasting impression.

Hint: Ask each ‘character’ to provide their Twitter or Facebook ID, tweet and tag them when you upload the final version. The video is now shared with all of their friends and followers.

Stuck in your exhibit booth? Set up a video camera in your booth; ask your booth’s visitors to record their favorite feature regarding your product.

When you do, post a link to your youtube channel in the comments below.

I’d love to see it.

8 Steps to Creating a Mobile App by @Partyaficionado

2010-07-26T16:09:00.001-07:00

Check out this SlideShare Presentation:

8 Steps to Creating a Mobile App by @Partyaficionado

View more presentations from Party Aficionado .

The Steps To The Steps

2010-07-19T09:40:00.001-07:00

My very first guest blog post was for #eventprofs founder and mega event industry superstar, Lara McCulloch.

When asked to write about my mobile app, I defaulted to here's the app and here's what it does, but Laura wanted something more for her readers. Laura wanted to know HOW and WHY I created the app.

Oh snap! Would I have to give away my (not so secret) secret recipe?

Sometimes when I'm in a creative space, I don't actually see the process, and I wasn't sure that my process was even translatable.

I just did it. Right?

In typical ME fashion, as soon as I said, I don't think I can translate my process... The process just started pouring out of me and on to the page.

I started with 5 steps,and ended up with 8.

Thanks to Laura's word limit, and my mother's editing, I created list of steps that anyone can use to help them get started in the mobile app game.

Read the post on Laura's blog and feel free to leave comments or ask questions. I'll check in from time to time to respond.

Thanks Laura!

Event Design: Begin with the End

2010-07-11T18:29:00.000-07:00

Event Specialist, Cheryl Lawson, talks about event design and how you should begin with the end in mind.

About Cheryl Lawson
Cheryl Lawson aka @partyaficionado is the owner and founder of event planning and marketing firm, The Perfect Date. (Now Party Aficionado)
The Perfect Date helps companies develop social marketing strategies both online and Face to Face, using full event coordinating capabilities, and coaching to help companies cultivate their audience before, during, and after events. To learn more, visit http://partyaficionado.com

Tulsa Social Media Enthusiasts Share in Mashable's History Making Social Media Day

2010-07-01T09:22:00.000-07:00

Event specialist, Cheryl Lawson and other Social Media enthusiasts met in the Historic Greenwood district to help Mashable make history.

Tulsa, OK (PRWEB) July 1, 2010 -- The first ever Social Media Day hosted over 11,000 participants in more than 90 countries. How Fitting that this innovative event in Tulsa took place in the revitalized Historic Greenwood District at Fat Guy’s Burger Bar.

The Social Media Day Tulsa event was held in the Historic Greenwood District.
Social Media Day, a creation of social media giant, Mashable, celebrated the revolution of media, the way in which media is becoming more social and helping to connect the world.
The evening’s event, which was broadcast live via ustream, began with a reception styled wine tasting hosted by the Tidal School Vineyards.
Cheryl Lawson welcomed the participants. Everyone could follow and contribute to the worldwide social media day discussion by using the official hashtag, #smday, as well as the one created for Tulsa, #smdayTulsa.

Read the Entire article
Tulsa Social Media Enthusiasts Share in Mashable's History Making Social Media Day

Fitness Bootcamp in Downtown Riverside is Shaping People Up For Summer

2010-06-30T09:51:00.000-07:00

Fitness Bootcamp in Downtown Riverside is Shaping People Up For Summer

Event and Social Marketing Specialist, Cheryl Lawson helps local Riverside, CA personal trainer get the word out about their new fitness bootcamp using the social media press release via Prweb.com

Riverside, CA (PRWEB) June 29, 2010 -- Blackshear Fitness Bootcamp is an indoor/outdoor fitness program that focuses on all aspects of physical fitness. The program includes muscle strength, endurance, cardiovascular strength, body composition, flexibility, and nutrition planning.

Boot campers meet for one hour Monday, Wednesday, and Friday, at the Acrogymnastic center in Downtown Riverside, Ca. On Tuesdays and Thursdays, the campers meet at Mt. Rubidoux for fun outdoor workouts, designed for all fitness levels.

Read the article:

Fitness Bootcamp in Downtown Riverside is Shaping People Up For Summer

A Cheryl Lawson Project

Tulsa Social Media Enthusiasts Join Mashable in Celebrating Social Media Day on June 30, 2010

2010-06-25T07:35:00.000-07:00

Event Specialist, Cheryl Lawson has signed on to organize the Social Media Day event in Tulsa.

Tulsa, OK (PRWEB) June 25, 2010 -- Mashable, the world’s largest blog focused exclusively on Web 2.0 and Social Media news, has determined June 30 to be Social Media Day to celebrate the revolution of media becoming a social dialog.

Social Media Day Tulsa June 30, 2010
On Wednesday, June 30, Mashable will be organizing meetups in New York City and San Francisco. To increase participation worldwide, Mashable is encouraging enthusiasts to attend or organize a meetup in their own community, using the Meetup Everywhere system.

Read More:
Tulsa Social Media Enthusiasts Join Mashable in Celebrating Social Media Day on June 30, 2010

From Tweet to Meet: How a Conversation Becomes Content

2010-06-22T10:27:00.000-07:00

Cheryl Lawson of The Perfect Date event planning & marketing (aka @partyaficionado on Twitter) has been using social media to market her events since before many of us knew what social media was. Here she gives a few tips.

On my last day in California before traveling to Oklahoma, I did my traditional trip to Desert Hot Springs to relax in the mineral tubs.

For a few months prior, I promised one of my Twitter friends, Jenise Fryatt, Co-Owner/Marketing Director Icon Presentations That I would let her know when I was in her neck of the woods and of course I did.

What happened next, is what happens when I meet people who are passionate about Social Media AND events. I talk forever.

How was this meeting different? The savvy Ms. Fryat brought along her Flip Cam and a Tri Pod.

The result, besides meeting a great new friend, has become content for her blog... and now for mine.

Here is part one of the interview/rant.

PRweb : A Marketing Geek's Dream

2010-06-02T18:59:00.000-07:00

Event and Social Marketing Specialist tells why she likes using PRweb.com to submit her online news releases.

This was actually a comment I left on a Vlog post by LEN GUTMAN. It was such a mini rant, that I thought I'd post it on my own blog. I know I talk a lot about Prweb and the results I receive, but there in lies the reason I like to use them. They provide me with so much to track and analyze. A marketing geek's dream. :)

Post comment:
Well, I’ve been using PRweb since it was free, and I still use it today and find what they offer in terms of targeting and analytics to be quite valuable and worth the investment for me and my clients.

Here’s an example:
http://www.prweb.com/releases/KukuwaDanceWorkout/OnlineCertification/prweb3917024.htm

This release went live April 27, In the first 28 days it received, 130932 impressions and 5621 reads, and 640 interactions (meaning 640 people did something with the release shared it via the “share this link”, or clicked on the website link embed in the release)

As you can also see, PRweb allows you to customize the Release link address which is a valuable SEO tool.

Since I’ve been using the tools of PRweb for some time, I can tell you that it takes about 30k impressions to get 1k reads.

I just submitted a release today and I actually beat that. It only took 28765 impressions, to reach 1,000 reads. (close enough to 30k to not set a new norm):)

http://www.prweb.com/releases/TheAdventuresofPrecious/Imajackrussell/prweb4071254.htm

Since the last few releases are tied to sales or sign ups, my clients and I are also able to see how many impression, reads, interactions, etc = a sale, or a raised hand.

Another thing I like about Prweb is the online pickup report that they send about week after your release is published. This is a great way to find out who the bloggers and Rss subscribers are in your specific area of interest.

Full disclosure, I actually entered an won a contest from PRweb with that first release. I’m positive i won because of what I’ve learned using the analytical tools they provide and discovering how to make them work for me and for my clients.

My $ .02

@Partyaficionado

Elevator Speach:
Hi I am Cheryl Lawson (@partyaficionado) Owner and founder of event planning and marketing firm The Perfect Date. We help companies develop social marketing strategies. Both online and Face2Face.

We perform full event coordinating capabilities, as well as coach you how to cultivate your audience before, during and after your events. I am available for speaking and panel engagements regarding how you can use web 2.0 and the social networking tools to build your brand.

Savvy Twitter Anipal and Self Publisher Launches First Children's Book

2010-06-02T13:44:00.000-07:00

Precious and Lizie Play Hide and Seek is the first book in The Adventures of Precious The Dog series of childrens books, by Anipal, known on Twitter as @Imajackrussell.
A Cheryl Lawson Project

Riverside, CA (PRWEB) June 2, 2010 -- The first book in the series is a tale of a Jack Russell Terrier and her backyard friends after her humans create a backyard habitat.

Read The Entire News Release: Savvy Twitter Anipal and Self Publisher Launches First Children's Book

To purchase your copy visit http://www.etsy.com/shop/imajackrussell

Announcing The Event Planning Tools Application for Smartphones

2010-05-18T09:33:00.000-07:00

Event specialist and Social Marketing Coach, Cheryl Lawson has launched The Event Planning Tools App for Android smartphones under her Party Aficionado brand.

Cheryl Lawson, Owner of The Perfect Date event planning and marketing firm and the personality behind the Party Aficionado brand, just launched an app exculsivly for Google's Android powered smart phones.

The Event Planning Tools app (http://partyaficionado.blogspot.com/2010/01/introducing-smartphone-app-for-event.html)is really two apps in one. The first is a meeting space calculator that will help you determine how many people can fit into a particular space, or how much space you’ll need for a particular venue. This application is perfect for those brides to be as they whittle down their guest lists to make everyone fit .

The second is an event budget calculator. You simply plug in the number of attendees and include all of the expenses you expect to have, including baggage fees for your staff, and the app will calculate your cost per attendee. This function is great if you’re prone to get off budget. A quick plug into the budget calculator and you can see how those extra flowers will effect your bottom line.

While these tools have been around for years, Lawson felt that having a quick reference on your mobile phone was the next step in event management technology.

“A lot of people are out there planning their own events and meetings, and I thought to myself as an event professional , what tools would I want at my fingertips?” Lawson explained. “These calculators will help to keep you from making that extra purchase while you’re out shopping for décor. Futhermore, if you’re not sure how many people to invite to your event, these tools can help you make those decisions.”

When asked why she chose Android vs.Iphone to introduce her first mobile application, Lawson replied, “The first and most obvious reason, is that I own a Android phone, and secondly, I really like the idea of open sourced content. The idea that everyone can contribute great ideas if given the opportunity is a great way to do business."

It is very clear when talking to Cheryl, that she has a passion for the events industry and the technology that drives it. Although this is the first mobile project for the self-proclaimed marketing geek, I’m sure it won't be the last. Download the Event Planning Tools app from the Android Market (http://www.android.com/market/)today.

About The Perfect Date

The Perfect Date is an event planning and marketing firm whose specialties include corporate meetings, association conferences, specialized events, and gala celebrations. Established long before the current online dating craze, the name "The Perfect Date" was inspired by a wine country tour through the Napa Valley with friends. Founded in 2000 by Event Specialist, Cheryl Lawson, The Perfect Date also provides valuable marketing resources to its clients. Visit The Perfect Date website to learn more.

About Party Aficionado

Party Aficionado is the super alter ego of event specialist, Cheryl Lawson. Cheryl is a social media advocate and educator. Party Aficionado is the home of the new Event Planning Tools Mobile App. To learn more about the mobile app, visit the Party Aficionado Face Book Page.

###

Readability: news release earns 4,283 page reads, wins $1,000 from PRWeb

2010-05-05T11:42:00.000-07:00

Event Specialist, Cheryl Lawson (@Partyaficionado) knows how to craft news releases that sizzle – and today she’s won $1,000 and 12 free releases after competing in a PRWeb’s contest for a good cause. Read the original post on Blogging PRWeb

Kukuwa Dance Workout (KDW®) Launches Online Instructor Certification

2010-04-27T13:37:00.001-07:00

“As we were developing our online community through Facebook, Twitter, and Youtube, our social marketing coach, Cheryl Lawson, suggested that we offer the Kukuwa® Dance Workout certification online to enable instructors all over the globe to access KDW,” said Kukuwa Nuamah, Founder and CEO of Kukuwa, LLC. “I’m excited that the online certification is now live and the door is wide open to anyone wanting to add a new dimension to their fitness life and career”.

Kukuwa Dance Workout (KDW®) Launches Online Instructor Certification

Posted using ShareThis

Announcing The Event Planning Tools Application for Smartphones

2010-04-13T08:13:00.001-07:00

Announcing The Event Planning Tools Application for Smartphones

Posted using ShareThis

Recession is the perfect time to expand your company

2010-04-05T12:45:00.000-07:00

Event Specialist, Cheryl Lawson, shares her story of survival and struggle during the recession.

Smart growth | Our Weekly

formspring.me

2010-04-03T14:05:00.001-07:00

Ask me anything http://formspring.me/partyaficionado

Winning over Facebook Fans with Online News Releases

2010-03-30T13:04:00.000-07:00

How event specialist, Cheryl Lawson, drove social media results for a celebrity charity event

Read: Success Stories: The Perfect Date

Charity Event Wins over Facebook Fans with Online News Releases

2010-03-30T13:00:00.000-07:00

PRWeb presents a case study on how Event Specialist, Cheryl Lawson, drove social media results for a celebrity charity event.

Lanham, MD (PRWEB) March 30, 2010 -- PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced today it has published a new PRWeb case study on how event specialist, Cheryl Lawson, drove social media results for a charity event. Lawson used multi-media news releases submitted through PRWeb to increase the event’s Facebook fans by more than 177 percent in a little more than a week.

Read more

Celebrities Answer Challenge to Help Kids in the Los Angeles Inner City; Hoops For Hope LA @ Staples Center Feb. 23

2010-02-21T16:55:00.001-08:00

Celebrities Answer Challenge to Help Kids in the Los Angeles Inner City; Hoops For Hope LA @ Staples Center Feb. 23

Posted using ShareThis

Former NBA Player Issues Challenge to Magic Johnson and Other Celebrity Icons to Help Kids in the Los Angeles Inner City

2010-02-15T18:48:00.001-08:00

Former NBA Player Issues Challenge to Magic Johnson and Other Celebrity Icons to Help Kids in the Los Angeles Inner City

Posted using ShareThis

Event Specialist, Cheryl Lawson uses PRweb to create buzz around a charity event at the world famous Staples Center in Los Angeles. With only 2 weeks and 2 days to pull this off, Cheryl went to Social Media to get the message out.

The Results speak for themselves:
"By tying the press release to a newly created Facebook fan page, we were able to track not only impressions and full reads, but also able how many people became fans of the page." said Cheryl, "On Sunday before the release we had 150 fans on the page. By the day of the event, we had over 400 and counting."

Introducing A Smartphone App for Event Professionals & Enthusiasts

2010-01-21T13:12:00.000-08:00

Event specialist, Cheryl Lawson has launched The Event Planning Tools App for Android powered smartphones.

The Event Planning Tools app is actually two aps in one.

1. Meeting Space Calculator allows you to quickly determine how many people will fit into a particular venue or meeting space based on your layout.

2. Meeting budget is a quick way to keep track of your event expenses and will calculate cost per attendee at the click of a button.

While these tools are not new, (we used to have to do the math) I felt that having a quick reference on your mobile phone would be a cool tool to have.

Alot of people are out there planning their own weddings, events and meetings, so I thought to myself, what tools would I want at my fingertips?

For the event enthusiasts:
a. These calculators will help to keep you from making that one more purchase while you’re out shopping for décor.

b. If you’re not sure how many people to invite to your event, these tools can help you make those decisions.

c. Knowing the impact on the bottom line of one more flower arrangement can be a very valuable tool.

For my fellow event pros:
a. If you're like me, you probably size up every venue you enter. Restaurant, chapel, or grocery store, I'm constantly thinking of how many people I can fit into a space.

b. If you plug in how baggage fees are affecting your staff travel expenses, you might not send the whole crew on the Vegas "site visit". (Sorry crew, it's expensive)

c. This app can be a quick guide to further your guru status on the spot!

Why Android?

The first and most obvious reason, is that I own a Android phone (G1) and secondly, I really like the notion of open sourced content. The idea that everyone can contribute great ideas if given the opportunity.

Don’t get me wrong, I’m not against the iphone; I simply made a choice to start with Android phones.

Future Versions?
There will be future versions of this app based on feedback from users.

From your Android powered phone visit the market and search Event Planning Tools, It's only .99 cents.

Event Planning Podcast Series Part 2 of 4

2010-01-19T20:50:00.000-08:00

Event Specialist, Cheryl Lawson shares part 2 of her four part series based on her favorite Tedtalk. How Benjamin Button Got His Face.

7 Tech Trends from CES 2010 for Event Professionals

2010-01-19T14:36:00.000-08:00

Event specialist, Cheryl Lawson takes a look at the trends from the 2010 Consumer Electronics Show in Las Vegas and shares her predictions for event and meeting professionals.

1. 3D Television

Definitely the darling of the show.
while I am excited about this technology, I don’t think event professionals will be forced to incorporate them into their events, unless you're planning gaming or some other uber tech events.

My prediction: No need to spend the time and money researching 3D technology at least until 2011. In the mean time, you might want to consider how your content can benefit from 3D technology.

2. E-Readers
Now we're getting more practical for planners. First on the scene was the Kindle by Amazon a very smart device and distribution combination that allows you to download electronic versions of books on a digital device. Sounds simple enough right. Until CES 2010 came along and everyone and their grandfather introduced a new e-reader. I won't go into each of them, since E-Reader Reviews and Huffington Post have done such a great job of reviewing each reader.

I will just add the benefits I see for events:
a. The elimination of handouts and product training manuals. For those of us who remember producing and printing massive 3" thick 3 ring binders, this is a no brainer way to reduce the amount of paper and waste associated with some events and meetings.

b. The implications for visually impaired attendees. While these devices are relatively expensive compared to their stock counterparts, the options for visually impaired attendees are endless with these devices.

c. Staying connected: Larger than a smart phone, and smaller than a laptop.

My prediction: is that the e-reader, netbook, and the tablet will become one in the same. Imagine if your attendees are all
attorneys or doctors and you give them an e-reader device for attending your meeting. The device will most likely become a favorite gadget for them. Just think, they have your logo, programmed introduction, and you can send instant updates to them at anytime. (on some devices)

3. Mobile:
In the book; The Social Media Bible, author Lon Safko refers to mobile as the 4th screen. To take it a step further, I think mobile will become the third or even the second screen for some. The Smartphone war between Apple and Google, and all of the wireless carriers will only prove to be a win win for consumers.

As event planners, we will have to be in the smartphone app business sooner rather than later. The number of conference related smart phone apps, will continue to grow in 2010. I mean, If an app can start your car, we can certainly create one to direct us to the right exhibitor booth.

My prediction: A huge trend from CES 2010 was anything Android. With a rumored 25 new handsets being introduced across all
wireless carriers, and iphone still in it's exclusive deal with arguably the worst of the carriers (in customer service) be prepared to nurture the droid.

Full Disclosure: I just announced my own Android application.

4. Power
If you've ever been that guy or girl at a conference tweeting out. "hey does anyone have a charger for a (insert product here)"
you will will appreciate this next trend. Wireless Power!

With products like Powermat emerging as affordable wireless power options, I think planners should start to consider Power lounges, just as some of us have embraced bloggers lounges and internet cafes.

Prediction: Since we're all blogging, tweeting, picture taking and vlogging from events these days. The power station will see lines as long as the ladies room. This could also just be a dream of mine. Either way, be prepared to power up your attendees!

5. Twitter: I can't stress enough how much twitter can add to your conference experience. From simply inviting attendees to your booth or session, to using #hashtags to announce booth activities, twitter is a great way to bring excitement and connectivity to your event for both
attendees and onlookers alike. I am also very impressed by the out pouring of support you receive via Twitter. People are more than willing to help you reach your goals and help you share your message. From this simple tweet from
@MsStallings the community came together to get her to her destination.

Predictions: Many planners will begin to incorporate Twitter into their events(very clumsily at first), then it will become a very powerful strategy. Go forth and tweet!

6. Location Based Promotions: Foursquare seemed to be the big winner at CES this year. Attendees were actually able to check in at specific booths during the show. One of my favorite posts was from @KodacCB

Results: Over 1300 check ins and 631 unique visitors.

Prediction: Although Foursquare is not too flattered, now that Yelp has thrown it's hat into the ring of location-based services (LBS), I think it will only enhance the options available to planners and venues alike.

7. Video Video Video
As I eluded to in #4, Video is going to be a huge trend this year. As devices become more HD, more waterproof, more portable,and especially more affordable. Everyone who is anyone will be uploading video from your events. As planners, we have been video taping sessions and keynotes for years, but now the technology is becoming more affordable and less tech specific that just about anyone can point and shoot video.

For exhibitors, if you don't have a video camera set up in your booth to capture feedback and comments from your visitors. you're missing the boat. Are you measuring impressions? How many pictures from your booth ended up on flickr? Think of it as content. Everyone can use it these days.

Prediction: More events and conferences will have video staging areas for their own on site content programing as well as
for use for those up and coming video bloggers out there.

These are just a few of the trends that I think will have some impact on event professionals going forward. I'm sure there are more that I missed. Please feel free to add your favorites in the comments.

Cheryl

formspring.me

2010-01-18T11:23:00.001-08:00

Ask me anything http://formspring.me/partyaficionado

Event Planning Podcast Series Part 1 of 4

2010-01-18T10:38:00.000-08:00

Event Specialist, Cheryl Lawson shares how her favorite Tedtalk can help you plan your next meeting or event.

Part 1 of a 4 part series

Step 1. Admit you have a problem.
a. Background and History
b. Scan the environment.

Watch the TedTalk: Ed Ulbrich: How Benjamin Button got his face.

Certified Medical Meeting Planner

2010-01-12T12:03:00.000-08:00

Event Specialist, Cheryl Lawson participated in the inaugural CMMP certificate program championed by Planner Net. Formally PMPN.

With the changes in the PHARMA code and the continuing need for CME CME meetings. I am happy to have participated in this program.

Now, there is an all new organization IMMPA International Medical Meeting Professionals Association created to support the entire medical meeting industry.

While I wish those of us who participated in the early certification program would have been grandfathered in as members, it does appear that we will have some privileges once IMMPA begins to incorporate the certification.

Congratulations to other planners who passed the exam and participated in the certification.

I'm sure there is more to come from the medical meetings industry.

Contact vs. Connect

2010-01-12T11:04:00.000-08:00

Event Specialist, Cheryl Lawson asks visitors to connect, contact, and or join.

When I revised my website in 2009, I really wanted to provide visitors with the opportunity to interact with me and my company via the numerous social media tools I used. As I mentioned in Clients Access Social Media on New Event Planning Web Site. However, where I seem to have failed was on my Contact page. Somehow, I failed to give people the one stop shop way to connect with me. Instead, I provided the old school, fill out this form, and complete this riddle so I know you're not going to spam type of contact page.

After looking at that page a few dozen times, I realized how simply impersonal it was. I mean, I wouldn't take the time to complete that form if I came across it, so why should I expect potential clients to?

As a result, I decided to take a completely different approach. One that actually fits with my own philosophy. "Give people a chance to connect with you where they are." Facebook, Twitter, LinkedIn, and Google Wave.

Now, If you want to email me you can, If you'd like to call, go ahead. Want to join our mailing list please do so.

As an event specialist, my business is connecting with people, now my website represents that. Feel free to Connect.

Cheryl

5 Last Minute Holiday Party Mashups

2009-12-18T15:46:00.000-08:00

Event Specialist, Cheryl Lawson shares a few last minute holiday party ideas.

So it's December 18th and you find that the Holiday Spirit is a late bloomer this year. Don't fret, here are some really fun and affordable ways to put together a fun holiday party with your friends. (Most of them are Mashups)

According to Wikipedia: "The term mashup implies easy, fast integration, frequently using(data) Party sources to produce results that were not the original reason for producing the (raw source data) Party.

To my fellow geeks, think of these as my party APIs.

1. The SPA Mashup:

With so many strip mall day spa's popping up all around, I can't imagine they are ALL busy this season, get your girls together and invade one of them. Appointment Smointment. If they have a sign that says "Walk ins welcome".. Just walk in. Don't they all just say "5 minutes, pick a color" anyway?

You can take turns for who's got next! After the place has cleared.. Trust me it will be YOUR exclusive party with out having to buy out the place. Bring cute little champagne flask and no one will be the wiser.

If you happen to live in a place where the spas are all filled up for the holiday rush... Don't fear. Opt for a unique treatment.

Don't opt for the typical mani pedi. Have a bikini wax party. The esthetician will be more than happy to get so many clients in the winter, and you'll all definitely have a story to tell in the new year. Warning! Before you go, check out these tips

2. Cupcake tasting party:
Similar to the traditional wine tasting event (without the spit bucket please) Cupcakes are all the rage, and the prices for these little decadent treats are getting as outrageous as California Cabernet in the 1990's. Here's a way to have some fun, and maybe expose some of your local Cupcakeries.

First, purchase cupcakes from a sampling of all of the cupcake experts in your city. Include a few from the grocery store bakery, and if you're planning to be the latest cupcake queen in your city... throw in a few of your own. Remove all of the packaging and display them so that your guests can not tell which cakes came from which location. (make sure you know which is which)

Provide note pads for tasting notes, and encourage a spirited debate over which cupcake is king. (a live webcast will make it even more fun)

Use some type of voting system: Gummy bears, or Jelly beans work fine.
Once a winner has been chosen, reveal all of the competitors starting with the last place finisher and work your way up. Don't forget to include the per cupcake price.

Adding a few desert wines or a nice port will add a little more fun to for the 'judges'.

3. Mash potato Mashup
Or any of food that is too big to eat for normal humans.
The Travel Channel has a show called Man vs. Food.

No need to mess up your own kitchen. Go to one of the many places that boast the world's largest (Insert food here) and go for it. Guys, there"s usually a contest if you can eat the whole thing in a few hours. Girls get one and share it with 10-15 of your closest friends.

4. Have a Ghoul Tide Holiday Mashup:
Just because Halloween was in October,doesn't mean you have to abandon your gothness.
Photo by Paul Abrams.

Book the suite at your local Haunted Hotel Watch A Nightmare Before Christmas or other scary movies and have a Ghoul Tide celebration.

If you really want to go all out, there's probably already a tree in the suite. Ask if you can Re-Decorate the tree with dark lights and ghoulish ornaments.

Wanna go even deeper, eat a bug! Some claim to really enjoy the taste of Bug Gourmet, and what better time to include them in your selection that at your Ghoul tide holiday celebration. Bring on the chocolate covered crickets and have a blast!

Let me know if the Hotel Ghost shows up.

5. Fitness Mashup:

And last, but not least, Mash the health club. Most fitness centers are gearing up for all of our 2010 resolutions that will only last about three months. Many are willing to give you a FREE TRIAL to check out their latest class.

Get your crew together to try one of the hottest new trends, Go to a Zumba class, a Pole Dancing Fitness class, Sweat it out at a Bikram Yoga studio, or "Move your Boombsey at a Kukuwa African Dance Workout* Full disclosure.... Kukuwa is a client and friend, but as you can see from this video, I need to also be a customer. (I'm the one taking a knee in the middle of class) :-)

Good luck with your last minute holiday plans, and don't stress... Mashup!

I hope you find some of these ideas perfect for you. If you do one of them, I want to see the photos, videos, and live casts.

Post them here, or shout out to me via Twitter or Facebook.

Happy Holidays!
Cheryl Lawson
Event Specialist
Social Marketing Coach
Learn more about me visit. Party Aficionado

Thanks to our Sponsors?

2009-11-29T09:14:00.000-08:00

Years ago, I stumbled upon the website Sponsorwise.com. I created a proposal within their system and submitted it to several sponsors. While we didn't get a great response for that particular event, I have kept this site on my radar since.

Today, as I check the site, I see where more and more companies have joined their company. Here is just a sampling of the companies using Sponsorwise:
JetBlue
Motorola
Nintendo of America
Staples
Bacardi
Hershey Food Company
Lowes Companies
Petsmart

I will be submitting a new proposal for a new client very soon, I am curious to know if any other planners have had success using this or any other system to obtain event sponsors.

Social Media Presentation

2009-11-13T01:03:00.001-08:00

Event and Marketing Specialist, Cheryl Lawson presents Social Media Marketing. A presentation created using The Social Media Bible by Lon Safko and taught to students at UC Riverside Extension Center by Cheryl Lawson

Social Media Presentation

View more presentations from Cheryl Lawson.

September 23, 2009 - The Perfect Date for TheACY.org 's Party with a Purpose Charity Event in Beverly Hills, California

2009-10-12T02:24:00.001-07:00

September 23, 2009 - The Perfect Date for TheACY.org 's Party with a Purpose Charity Event in Beverly Hills, California

Posted using ShareThis

Beverly Hills Charity Event Supports Grieving Children Through Forgiveness and Healing

2009-09-16T19:58:00.001-07:00

Beverly Hills Charity Event Supports Grieving Children Through Forgiveness and Healing

Posted using ShareThis

Social Media Marketing added to UCR Ext. Certificate Program

2009-08-24T14:34:00.000-07:00

Event and Marketing Specialist, Cheryl Lawson prepares to teach the Social Media Marketing classes for UCR Extension Center.

Savvy marketing professionals use YouTube, Twitter, Facebook, LinkedIn, blogs, and other social media marketing tools to reach new markets.

Participants in this course learn the marketing principles and practices most commonly used for social media marketing. Topics include new channels of social media marketing and Web 2.0, case studies and real—world success stories, do’s and don’ts of social media marketing, online social network management, user generated content, content sharing, blogs, podcasts, tracking leads and lead generation, measuring success, budgeting for social media marketing, current and future trends, and how to evaluate social media marketing as part of an overall marketing, current and future trends.

Participants will utilize computer labs, online, and real time activities to learn by using the tools.

Lawson has chosen "The Social Media Bible Tactics, Tools, and Strategies for Business Success" By Lon Safko and David Brake as the text for this course.

"I believe people prefer to do business with others with whom they share social experiences.” Cheryl Lawson.

Course Details:

Date/Time:	Tues. 6:30-9:30 p.m., Sept. 15-Nov. 17 (10 meeting/s)
Location:	University Extension Center, RIVERSIDE

Clients Access Social Media on New Event Planning Web Site

2009-08-14T21:17:00.000-07:00

Event Specialist, Cheryl Lawson launches a new website for her event planning company, The Perfect Date.

The Perfect Date event planning and marketing firm, whose specialties include corporate meetings, association conferences, specialized events, and gala celebrations, has launched a brand new website featuring several web 2.0 favorites, designed to save client's both time and money.

"In 2000, I was asked to plan a V.I.P trip to the Dayt ona 500," Cheryl remembers. "It was there where I chose to launch my own company, The Perfect Date. Like other small businesses at the time, we had a website that was little more than an online brochure. I wanted the new site to not only showcase who we are and what we do, but also to be a place to collaborate with clients and suppliers through out the event management process."

Using tools from Google®, clients can log on to www.theperfect-date.com to view and collaborate on documents, budgets, and deadlines. Visitors to the site can listen to a Podcast, follow Lawson on Twitter®, and view videos.

"I actually had to stop at YouTube®, Twitter, Google Docs®, and the Podcast, said Lawson as she chuckled. I have been using social networking and so called web 2.0 sites for years, but I don't want to overwhelm my clients with my obsession with technology. I just want to showcase the features that can save all of us the most amount of time and money."

Affectionately referred to as "TPD", The Perfect Date's new website is a clear extension of its founder's knowledge of the meeting and events industry, her passion for technology, her sense of humor, and her belief that people prefer to do business with others with whom they share social experiences.

About The Perfect Date:
The Perfect Date is an event planning and marketing firm whose specialties include corporate meetings, association conferences, specialized events, and gala celebrations. Established long before the current online dating craze, the name "The Perfect Date" was inspired by a wine country tour through the Napa Valley with friends. To learn more visit www.theperfect-date.com.

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Press Release Turn Blog Post.

Cheryl

@Partyaficionado

10 Things Event Planners Can Learn from San Diego Comic Con 2009

2009-08-02T14:00:00.000-07:00

Event and social media specialist, Cheryl Lawson shares the 10 things event planners can learn from this year's Comic Con.

At the very beginning, we knew that this comic con would be like no other. When it was announced that there was a Comic Con Iphone app, the technology bar for conventions and conferences was raised.

As many event planners and leaders struggle to adopt social media and other technologies, big time conference organizers have taken the helm to show how it’s done.

First, let me say that most of us in the industry would love to have crowds, fans, and budgets the likes of Comic Con.

Even if you don’t have these types of crowds, there are lessons to be learned on how to create and captivate your audience.

So you say you don’t think that your attendees will want to dress up like Dr. Harold Norwenksy at the annual dentistry conference. No worries, there are still ways to create excitement among your attendees.

Here are 10 lessons learned from Comic-con:

1. Create a Hashtag
Twitter hashtags have become the must have accessory for live, on the spot convention and conference coverage.

Hashtags not only drive the conversation for your event, they also provide instant feedback to you and your organization. (The good, bad and the ugly)

2. Use an online registration system
Using an online registration system will speed up your registration process; reduce the amount of paper you have to print for ticketing and attendee profiling.

Plus, it gives your attendees a very early connection to your event.

Most online registration systems offer bar coding similar to those used by Comic Con.

No, you may not have attendees taking photos of your registration badges, but what this will do is show your attendees that you are efficient, professional, that you care about their time, and of course the environment.

3. Verify wireless internet access (Provide it for free if you can)
Regardless of the size of your event, you must have some type of wireless internet access for attendees. The number of comments from attendees regarding their internet access; or lack there of, is staggering.

Don’t let all of your hard work, and money spent be over run by these types of comments.

3a. If the cost is too much, find a sponsor to provide wireless access

Check with the hotel/conference center regarding their wireless access. If they are in a dead zone, contact the wireless carriers to find out what other options you have.

4. Bring out the Stars, but make them stick around a while
So many planners, pay big money for speakers/presenters to give a one hour speech, and then bail immediately. I understand that more time equals more money, but if they stick around for panel discussions/autograph sessions, you will gain so much more equity from their appearance than you would if they do the "get in get out nobody gets hurt" method.

If you have a speaker/presenter who is not comfortable connecting with or taking questions from your audience, it’s time to find a new speaker.

5. Showcase the latest & greatest in a big way

Partner with your exhibitors. Give them creative suggestions, or be open to their creativity. Even the newest lounge chair can be presented in a way that people will go nuts over!

6. Use your website to keep the event interactive and connected to both attendees and non attendees
Don't put up the "gone fishing" sign, this is your opportunity to use the tool you have spent tons of time and money creating. Make it work for you.

7. Take risks - be innovative
Extend your exhibit space to include the great outdoors.

8. Bags are still a great way to showcase your brand, try including a call to action
If you’re going to do bags, let the bag make a statement about your brand, its always a good idea to have a call to action (i.e. Now Playing, purchase by Dec. 31st, etc.)

I can just see these in the grocery stores now.
paper or plastic? neither -- Potter :-)

9. Use Social Media to promote and lure attendees to specific areas
BandaiAmerica: Don't forget to Twitpic us your Bandai America bag from comic-con! 1st gets another toy. Get one @ the Namco Bandai booth #sdcc #comiccon

Visit @atomictiki + show this tweet (see coupon http://tiny.cc/f7UK5 ) at Small Press booth M14 for 50% off GNs! #SDCC #CCI Comic-Con

9a. Don't be a Social Media failure.
Unfortunately, some promotions don't work. Just ask Electronic Arts. The backlash from their "Sin to Win" promo quickly earned them the dreaded #EAFAIL hashtag.

An apology letter was issued before the weekend was out.

10. And last but certainly not least! Thank the people who made your event a success!

I've only touched on the items that stood out most to me as a fan of the genre and a self proclaimed event and social media geek.

If you'd like to learn more, or do your own research, I suggest checking out two tweeps that covered the convention very well. @Comic_Con and @comiccon .

To learn more about me, visit my web site at www.theperfect-date.com
To learn from me, click on the community education link in the about us section.

Until 2010 may the force be with you!

Cheryl Lawson

When RentACoder Fails

2009-07-16T13:37:00.000-07:00

Event Specialist, Cheryl Lawson shares a not so great experience with online service Rentacoder.com

While I am a user of Rentacoder.com beware of coder "Tajvi's Team"!

I used them to convert my logo for embroidery. As you know this is a difficult file since I don't personally have the software to open the .dst file format. I had to rely on embroiders to provide me me with feedback.

The Coder provided a sample, the embroider agreed that the file that could be embroidered. I received a sample of the coders file only after I accepted the bid (my mistake) The sample was horrible and it was obvious that the coder Tajvi's Team didn't know what the heck they were doing.. No problem, I've worked with coders on the site before and all I needed to do was provided a little more guidance.

Not this coder. They refused to make any additional changes to the file, and in the arbitration process, claimed that since their sample was crap, and their final file was crap, that I got what i paid for.. Crap. (True)

I must give props to the coder for defending crap work. Even the arbitrator admitted that the work was crap.

"I agree that the work might not be of good quality, since it did not show up well in the software." Rafeek Kulkarni Rentacoder Arbitrator

Before you all slam me and start commenting "that's what you get for trying to outsource" I have had more home grown "web guys" flake on me and my clients over the past few years, So I don't want to hear it!

I have used both US and International Coders on the site, and I still recommend it to those of you looking for web, and design solutions in an affordable format. Just have patience with the coders and be prepared to provide actionable feedback. Most will be more than willing to make you happy with their work.

I have experienced coders that didn't do the greatest work, but they gave their best and i have no problem releasing funds to them and providing them with positive feedback.

Since I lost the arbitration with Tajvi's Team, I was not able to leave feedback for them, although they were able to leave feedback for me. (a 3 out of 10)

No worries Tajvi's Team... Feedback is no longer confined to one space. 0 out of 10. Buyer's you've been warned.

How to get what you want

2009-07-10T07:48:00.000-07:00

Event Specialist, Cheryl Lawson discusses how following the dilithium crystal rule will help you get what you want.

Weather you are in the event and meeting industry or not we are always communicating and some would argue always negotiating. Employees, clients, vendors, or especially our loved ones... Communication is the tie that binds.

As professionals, we’ve all seen the titles. “Dealing with difficult customers”, “getting the job, promotion or raise you want”, or ….”How to win friends and influence people” .

There are many programs out there that tell you how to get what you want.

I'm not here to argue that you can't get what you want. Rather, that getting what you want is a direct correlation to others getting what they want.

We've all heard of the golden rule. Due unto others as we would have them due unto us. Or simply treat people how you want to be treated. I believe in the dilithium crystal rule. Treat people how they want to be treated.

This is not some new marketing discovery, yet to many even in the services industry this is a novel idea.

When you take my face to face class, we go through the DISC exercise to determine your communication style and define in what conditions you are most comfortable in. Conversely, we identify styles of those on our teams, in our offices and of course our personal lives.

According to the DISC I am a high I. That means I am most comfortable in social settings where I feel free to express my articulate and creative side. When communicating with or selling to me you want to focus on how your product or service will bring me public or social recognition. “All heads will turn when they see you in this red Ferrari” a girl can dream.

A High D desires power, authority and the opportunity for individual accomplishments… often referred to as A type personalities… when dealing with high D’s you want to present your facts, get in get out and no body get’s hurt. Try any of that social stuff on the high D and you might literally be thrown out of the building.

A High S is most comfortable with the status quo unless given a good reason to change. I always say if everything has changed in the Monday morning directors meeting… Tell the D and the I’s first. The S’s will conform, but if you spring on chaos they will crumble in a corner. The high S is a worker bee and someone you definitely want on your team.. They will often stay in a job even if they don’t like it. If you’re going into business, have a High S on your team! If the ship goes down --They’ll be right there supporting you all the way.

High C’s desire secure and sheltered environments. High C’s are probably the only ones who have actually read the policy and procedures manual. You want the C to be the one doing your taxes or reviewing the exhibitor contracts.

Of course in life we all have to be chameleons at times. But when the going gets tough, everyone assumes battle positions and those are usually our comfort zone.

You’re most like you when the heat is on…

It’s important to know where you are most comfortable communicating as well as how those around you feel most comfortable. Knowing this information will help you put quality teams together, develop long term relationships with suppliers and hopefully explain why you and your significant other never seem to agree on certain things. I’m not saying that you’ll ever be 100% in sync, but you will be able to be smarter in the situations you put yourself and others in.

The Dilithium Crystal Rule -- Treat others how they want to be treated!!

Listen to this as a Podcast by clicking on my website www.theperfect-date.com

You can follow me on twitter by clicking on the party aficionado link on the home page.

Learn about my Event Planning Classes in the “About US” section.

Have a perfect day!

Event Specialist Cheryl Lawson Uses Twitter to Report Live from the BET Awards 09

2009-06-29T21:45:00.000-07:00

Event Specialist, Cheryl Lawson uses Twitter to report live from the 2009 BET Awards. Follow: http://www.twitter.com/partyaficionado

Here are a few of the photos I took behind the scenes. You would have had to follow my Twitter updates to get the full story. Don't miss out on the next big event!

Official Press Release
Visit BET.com for BET On Blast video highlights, photos and continuous BET AWARDS '09 news at
www.bet.com/betawards
Get up-to-the-minute news and reactions about the BET AWARDS '09 by following @BETAwards on Twitter
(www.twitter.com)

THE "BET AWARDS '09" PAYS TRIBUTE TO MICHAEL JACKSON AND HONORS THE BEST IN MUSIC, SPORTS AND ENTERTAINMENT, INCLUDING JAMIE FOXX, BEYONCE, LIL WAYNE, NE-YO, KERIHILSON AND LEBRON JAMES

Janet Jackson Makes an Emotional Appearance on Behalf of the Family Thanking Fans for Their Support

LOS ANGELES - June 28, 2009 - It was a non-stop standing ovation for Michael Jackson and his legendary career at the BET AWARDS '09, as host Jamie Foxx and a legion of A-list stars paid tribute to the King of Pop with special performances, emotional testimonials about what Jackson meant to them, and a beautiful, colorful set featuring images and montages of the star. The BET AWARDS '09 celebrated Jackson and today's brightest stars in music, sports and entertainment at Los Angeles' historic Shrine Auditorium during a once-in-a-lifetime evening full of unforgettable moments on Sunday, June 28 at 8:00 p.m.*

From the minute the BET AWARDS '09 started, the audience was on its feet immediately. Set against a backdrop of images of the Jackson 5, New Edition - Bobby Brown, Johnny Gill, Michael Bivens, Rickey Bell, Ronnie DeVoe and Ralph Tresvant - reunited for a rousing performance of Jackson 5 songs, including "I Want You Back," "ABC" and "The Love You Save."

Foxx - clad in a classic Michael Jackson outfit of a red leather jacket and one glove - opened the show and set the perfect tone with a stage-long moonwalk and a hilarious, poignant monologue emphasizing Jackson's contributions to the music industry and pop culture.
Keri Hilson also channeled her inner Michael by donning his "Bad" outfit to perform her hit songs "Turnin' Me On" and "Knock You Down." Ne-Yo slowed it down with a powerful rendition of Jackson's "Lady in My Life," while Jamie Foxx and T-Pain got everyone dancing for "Blame It," bringing onstage surprise guest performers Snoop Dogg and Travis Barker.

In a breathtaking performance of her ballad "Ave Maria" and Sarah McLachlan's "Angel," Beyonce had the crowd mesmerized. Ciara also captivated the crowd singing Jackson's "Heal the World," and Mary Mary and Queen Latifah teamed up for a stirring performance of "God in Me." Keyshia Cole and Monica collaborated on the beautiful song "Trust," and Soulja Boy performed his hit "Turn My Swag On."

Ne-Yo returned to the stage for one of the most electrifying performances of the night, putting on a medley with some of his favorite stars, including: Keith Sweat singing "I Want Her"; Guy (Teddy Riley, Aaron Hall and Damion Hall) the originators of New Jack Swing; and Bel Biv Devoe, who had the crowd on their feet fist-pumping to "Poison." Cultural icon Jay-Z also rocked the house and had everyone standing to celebrate his new single "Death of Autotune."

Maxwell treated the audience to an incredible performance of "Pretty Wings," and in a surprise performance, up-and-coming artist Drake was joined onstage with Lil Wayne and Birdman for a medley of "Every Girl," "Best I Ever Had" and "Always Strapped."

In a surprise appearance, Don Cornelius, host and creator of Soul Train, spoke about the contributions of The O'Jays, the 2009 Lifetime Achievement Award recipients. Tevin Campbell,Johnny Gill, Tyrese and Trey Songz all performed to honor The O'Jays' musical
career.

Alicia Keys and Wyclef Jean both received the 2009 BET Humanitarian Award for their philanthropic efforts.

In an emotional end to the BET AWARDS '09, Janet Jackson made an appearance on behalf of the Jackson family to thank fans for their support। And for the finale, Foxx and Ne-Yo brought the evening to a close with a touching duet, singing the Jackson 5's "I'll Be There."

A star-studded line-up of the hottest A-list celebrities made appearances at the show, including Tyra Banks, Taraji P. Henderson, Idris Elba, Sherri Shepherd, Anthony Anderson, Paula Patton, The Real Housewives of Atlanta, Estelle, LeToya Luckett, Chaka Khan, Day 26, Nichelle Nichols, Keke Palmer, Ray J, Snoop Dogg, Ving Rhames, Zoe Saldana, Mike Epps, Jeremy Piven and Marlon Wayans.

Throughout the BET AWARDS '09, BET Networks honored local heroes with the Community Humanitarian Award. These inaugural honorees - The Three Doctors, members of Food From The 'Hood (FFTH) and Mayor-elect James Young - were recognized for their activism within their communities.

Other memorable moments included: Zoe Saldana and Nichelle Nichols, the lovely ladies who play the current and original Uhura in Star Trek, a movie trailer spoof bringing together Matthew Lawrence's Shenene character and Foxx's Wanda; Nickelodeon's star of True Jackson Keke Palmer performing Jackson's "Who's Loving You" a cappella; and Ginuwine and other stars giving testimonials on what Jackson meant to them.

In addition to all of these incredible moments, a number of awards were given out at the BET

AWARDS '09:

Best Male R&B Artist Best Female R&B Artist Best Group Ne-Yo Beyonce Day 26

Best Gospel Artist Best Female Hip Hop Artist Best Male Hip Hop Artist Mary Mary M।I.A. Lil Wayne
Best New Artist Best Collaboration Keri Hilson

Jamie Foxx f/ T-Pain - Blame It

Video Director of the Year Video of the Year Benny

Boom Beyonce - Single Ladies (Put A Ring On It)

Best Actress Best Actor Taraji P. Henson Will Smith

Best Female Athlete Best Male Athlete Serena Williams LeBron James Centric

Award Viewer's Choice Jazmine Sullivan T.I. - Live Your Life (f/ Rihanna)

Encore telecasts of the BET AWARDS '09 are set for:
• Tuesday, June 30 from 6:30-10:00 p.m.*
• Thursday, July 2 from 8:00-11:30 p.m.*
• Monday, July 6 from 8:00-11:30 p.m.*

• PLEASE NOTE: End time may change depending on final show length.

BET has once again teamed with Cossette Productions, the famed producers of the GRAMMY Awards® and the eight record-setting BET AWARDS shows, to handle production of the telecast. Stephen Hill, President, Music Programming and Specials, BET Networks, along with Lynne Harris-Taylor, Vice President of Specials, BET Networks, will executive produce the telecast.

BET AWARDS '09 is sponsored by Pepsi, Procter & Gamble's Cover Girl and My Black Is Beautiful, Kmart, Lincoln, Ford, KFC Pride 360 and GREY GOOSE® Vodka.
Visit BET.com for BET On Blast video highlights, photos and continuous BET AWARDS '09 news at www.bet.com/betawards. Get up-to-the-minute news and reactions about the BET AWARDS '09 by following @BETAwards on Twitter (www.twitter.com).
•All times ET/PT

About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

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CONTACTS:
Voncella Mclntosh Marcy Polanco
BET Networks BET Networks
310-481-3732 212-975-3327
voncella.mcintosh(at)bet.net marcy.polancof(at)bet.net

ASCAP'S 22ND ANNUAL RHYTHM & SOUL MUSIC AWARDS HONOR TOP SONGWRITERS AND PUBLISHERS OF 2008

2009-06-27T07:41:00.000-07:00

Event Specialist, Cheryl Lawson uses Twitter to report live from the red carpet. Visit www.twitter.com/partyaficionado to follow this event and more.

Stargate's Mikkel Eriksen & Tor Hermansen and C। "Tricky" Stewart & The-Dream Tie for Songwriter of the Year; EMI Named Publisher of the Year

Smokey Robinson and Alicia Keys Receive Special Honors

New York, NY, June 26, 2009: The American Society of Composers, Authors and Publishers (ASCAP) hosted its 22nd Annual Rhythm & Soul Music Awards tonight at the Beverly Hilton Hotel in Los Angeles, CA. The star-studded event, which was attended by over 650 leading songwriters, recording artists and music industry notables, paid special tribute to Smokey Robinson and Alicia Keys, and honored the songwriters and publishers of the most performed ASCAP songs on the 2008 R&B/Hip-Hop, Rap and Gospel charts.

Top awards were handed out to:

* Songwriters of the Year: Mikkel Eriksen & Tor Hermansen and C. "Tricky" Stewart & The-Dream
* Publisher of the Year: EMI Music Publishing
* Top R&B/Hip-Hop Song: " Like You'll Never See Me Again"
* Top Rap Song: "Lollipop"
* Top Gospel Song: "I Trust You"

One of the evening's highlights was a special tribute to music legend Smokey Robinson, who was honored with ASCAP's Rhythm & Soul Heritage Award in recognition of "his achievements as a songwriter and artist who has written an enduring chapter in American musical history and whose songs have inspired generations." Following a video presentation illustrating Robinson's outstanding career, Motown Records founder Berry Gordy, Nick Ashford & Valerie Simpson and ASCAP President and Chairman Paul Williams co-presented the award. The tribute culminated with stellar performances by R&B superstar Ne-Yo, R&B/Gospel singer-songwriter Kelly Price, new J Records artist CJ, and Australia's most popular vocal group Human Nature, who sang a selection of Robinson's biggest hits. Past recipients of ASCAP's Rhythm & Soul Heritage Award include Earth, Wind & Fire; Jimmy Jam & Terry Lewis and Bill Withers.

Another highlight was the presentation of ASCAP's Golden Note Award to Alicia Keys, which is presented to songwriters, composers, and artists who have achieved extraordinary career milestones. Gabby Wilson, an 11-year old musical prodigy, performed in honor of Keys, and Paul Williams presented the prestigious award to the 12-time Grammy Award winner. Past recipients of ASCAP's Golden Note Award include Sean "Diddy" Combs, Jermaine Dupri, Jimmy Jam & Terry Lewis, Jay-Z, Quincy Jones, LL Cool J, New Edition and Lionel Richie.

Keys picked up three more awards during the evening, including Top R&B/Hip-Hop Song for " Like You'll Never See Me Again," co-written with Kerry "Krucial" Brothers, in addition to awards for "No One," co-written with "Krucial" and DJ Dirty Harry, and "Teenage Love Affair," co-written with Matt Kahane.

In addition to the musical tributes to Robinson and Keys, the evening featured performances by Gospel sensation James Fortune (Black Smoke Music/Worldwide) who performed his Top Gospel Song, "I Trust You," hip-hop group GS Boyz (Battery/Jive/Swagg Team) who had the audience doing their best dance moves to their debut single, "Stanky Legg," and Def Jam's newest star, Jeremih, who sang his hit single "Birthday Sex."

ASCAP's coveted Songwriter of the Year award went to two of today's hottest songwriting/production teams – Mikkel Eriksen & Tor Hermansen and C. "Tricky" Stewart & The-Dream – who tied with five award-winning songs each.

2007 ASCAP Rhythm & Soul Songwriter of the Year honoree Johntá Austin presented Mikkel Eriksen & Tor Hermansen with their Songwriter of the Year awards. Collectively known as Stargate, the duo was honored for Trey Songz's "Can't Help But Wait," Ne-Yo's "Miss Independent," Jennifer Hudson's "Spotlight," Rihanna's "Take A Bow," and Chris Brown's "With You." This is the first time that Stargate have been named ASCAP's Rhythm & Soul Songwriters of the Year, and closely follows their Songwriter of the Year victory at this year's ASCAP Pop Music Awards, and the 2007 ASCAP Awards in London, UK.

Austin also collected two awards in the R&B/Hip-Hop category for co-writing "Can't Help But Wait" and "With You" with Stargate.

Super-producer Timbaland, a three-time ASCAP Rhythm & Soul Songwriter of the Year honoree, presented C. "Tricky" Stewart & The-Dream with their first-ever Songwriter of the Year awards. The pair was honored for The-Dream's "Falsetto" and "I Luv Your Girl," Mary J. Blige's "Just Fine," J. Holiday's "Suffocate," and Mariah Carey's "Touch My Body."

ASCAP Publisher of the Year honors went to EMI Music Publishing who was honored for 20 award-winning songs. This is the 15 th consecutive win for EMI and the 17 th time in the 22-year history of the awards show that they have received this honor. ASCAP CEO John A. LoFrumento presented the award to EMI Chairman and CEO Roger Faxon and his creative team.

"Lollipop," co-written by Darius "Deezle" Harrison and the late Stephen "Static Major" Garrett, was named Top Rap Song, and also claimed an award in the R&B/Hip-Hop category. The infectious single, performed by Lil Wayne and featuring "Static Major," topped both the Top Rap Tracks and R&B/Hip-Hop Singles & Tracks charts, and earned "Deezle" and "Static Major" a Grammy Award for Best Rap Song at the 51 st Annual Grammy Awards.

"I Trust You," co-written by James Fortune and Terence Vaughn, was named Top Gospel Song. Recorded by James Fortune & FIYA, the spiritual anthem topped Billboard's Hot Gospel Songs chart for a historic 29 weeks, and holds the title as the longest running #1 Gospel single.

ASCAP songwriters with multiple award-winning songs were: Mikkel Eriksen, Tor Hermansen, Terius "The-Dream" Nash and C. "Tricky" Stewart with five awards each; Ne-Yo with four awards; Alicia Keys with three; and Akon, Johntá Austin, Kerry "Krucial" Brothers Jr., Keyshia Cole and Darius "Deezle" Harrison with two apiece.

Honorees and notables in attendance included: Smokey Robinson, Alicia Keys, Berry Gordy, Nick Ashford & Valerie Simpson, Stargate's Mikkel Eriksen & Tor Hermansen, C. "Tricky" Stewart, The-Dream, Timbaland, Johntá Austin, Ne-Yo, BET Chairman and CEO Debra Lee, Wyclef Jean, Jerry Duplessis, Missy Elliott, Fabolous, Keyshia Cole, Yung Berg, CJ, James Fortune, GS Boyz, Human Nature, Jeremih, Kelly Price, Jeremy "Mouse" Allen, Algebra Blessett, Kerry "Krucial" Brothers, Shondrae "Bangladesh" Crawford, Cri$tyle, DJ Dirty Harry, Noel "Detail" Fisher, Christopher "Drumma Boy" Gholson, Darius "Deezle" Harrison, Torence "Lil Boosie" Hatch, J.U.S.T.I.C.E. League, Kardinal Offishall, Harvey Mason Jr., Colby O'Donis, Play-N-Skillz, Rock City, Artavious "Tay Dizm" Smith, Curtis "Kid Kid" Stewart, Damon Thomas, and Melody Thornton of the Pussycat Dolls, among many others.

Click here for the complete list of winners.

About ASCAP
Established in 1914, ASCAP is the first and leading U.S. Performing Rights Organization (PRO) representing the world's largest repertory totaling over 8.5 million copyrighted musical works of every style and genre from more than 350,000 songwriter, composer and music publisher members. ASCAP has representation arrangements with similar foreign organizations so that the ASCAP repertory is represented in nearly every country around the world where copyright law exists. ASCAP protects the rights of its members and foreign affiliates by licensing the public performances of their copyrighted works and distributing royalties based upon surveyed performances. ASCAP is the only American PRO owned and governed by its writer and publisher members. www.ascap.com

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PRESS CONTACT:
Bobbi Marcus Public Relations & Events, Inc.
Bobbi Marcus
310-889-9200
bobbi.marcus@bobbimarcuspr.com

ASCAP
Pauline Stack
212-621-6278
pstack@ascap.com

Our technologically schizophrenic selves

2009-06-14T18:56:00.000-07:00

The beauty of technology and social media is, We can "be" who ever we want to be.. and thank God there are enough outlets for us to be our technologically schizophrenic selves.

On Linkedin I am what my resume says I am. Connecting with my former co-workers,and students.

On Facebook, I am my 1980's self so my HS classmates can see that I'm still alive. I occasionally log on to say hi.

On Myspace, I am the coolest version of myself, a poker shark, attacking people on mobster, and checking out the hot new music.

On Twitter, I am my profound, thought provoking, multifaceted self.
@partyaficionado

Who are you?

What's with the name? The Perfect Date Story

2009-06-05T19:29:00.000-07:00

1992, The Perfect Date founder and event specialist, Cheryl Lawson has been responsible for planning some of the most exciting meetings, events and parties in the country. After over 16 years working for two fortune 500 companies, Cheryl decided to launch her own event planning firm.

Established and launched at the Daytona 500 in 2000,The Perfect Date, is an event and marketing firm, specializing in Corporate Meetings, Association Conferences, Specialized events,and Gala Celebrations. "We provide time saving services that allow our customers to enjoy every stage of their event", said Lawson.

While all of Cheryl's events are memorable, the most memorable part of Cheryl's company is the name, The Perfect Date, established long before the current dating craze. Cheryl recounts how the name came about. It's quite an interesting story.

"In 1999, a friend of mine wanted me to recommend a wine for his family's Thanksgiving dinner. My reply was how about you pick one for yourself. " Known for her great knowledge of the California Wine country, Cheryl, along with another friend, took the short trip from Sacramento to the Sonoma and Napa area.

Viansa Winery and Italian Marketplace in Sonoma was the first stop. At Viansa we enjoyed great wines, perfect pesto, magnificent mustards ,and fabulous frutta dolce that were so graciously offered as samples throughout the market place.

The nest stop was the striking Sterling Vineyard Winery, a very familiar landmark to the locals of Napa Valley, which is located on a hill just south of the town of Calistoga.
After the self guided tour, the wine tasting terrace gave us a much needed sit down break. The staff at Sterling gave us all excellent wine parings for turkey dinners.

The historic Oakville Grocery was the next stop. The flagship store is located along heavily traveled Hwy 29, in the township of Oakville. We learned that in 1993, the historic building was recognized and honored by being included in the National Registry of Historic Places in the US. The famous little country store has been featured on Good Morning America, CNN , and in Bon Appetite and Food and Wine and Gourmet magazines. This place is a must stop for anyone who visits Napa Valley. The Oakville chicken club and the pesto mayo are worth the trip.

And just a short drive down the street, our group visited Silver Oak Cellars. The mission of Silver Oak is to consistently produce of the finest Cabernet Sauvignon wines in the world. For me and my friends, mission was accomplished. Although we had experienced only a few wineries, we all walked away with a small fortune in wine.

Our final stop was Brava Terrace's Cuisine, located at the edge of the quaint town of St. Helena. The cuisine reflects wine country cooking of France, Italy and especially California. While we were dining near the wonderful fieldstone fireplace in the main dining room, my friend stated, "This would be an ideal place to take a date". My girlfriend and I (both single at the time) stated simultaneously, "Everything we have done today would be a nice thing to do on a date". It was at that moment my friend proclaimed, "That's what you should do Cheryl. You should just plan the perfect date."

A play on the phrase and with the use of a calendar in the logo design to indicate a date of the month, The Perfect Date, has emerged as one of the most unique event planning firms in Southern California.

To learn more about The Perfect Date, log on to
http://www.theperfect-date.com

Or follow Cheryl on Twitter @partyaficionado

Be cheerful. Strive to be happy

2009-06-05T19:12:00.000-07:00

Event Specialist, Cheryl Lawson shares a favorite quote।

Go placidly amid the noise and haste, and remember what peace there may be in silence.

As far as possible, without surrender, be on good terms with all persons. Speak your truth quietly and clearly; and listen to others, even to the dull and the ignorant, they too have their story. Avoid loud and aggressive persons, they are vexations to the spirit.

If you compare yourself with others, you may become vain and bitter; for always there will be greater and lesser persons than yourself. Enjoy your achievements as well as your plans. Keep interested in your own career, however humble; it is a real possession in the changing fortunes of time.

Exercise caution in your business affairs, for the world is full of trickery. But let this not blind you to what virtue there is; many persons strive for high ideals, and everywhere life is full of heroism. Be yourself. Especially, do not feign affection. Neither be cynical about love, for in the face of all aridity and disenchantment it is perennial as the grass.

Take kindly to the counsel of the years, gracefully surrendering the things of youth. Nurture strength of spirit to shield you in sudden misfortune. But do not distress yourself with imaginings. Many fears are born of fatigue and loneliness.

Beyond a wholesome discipline, be gentle with yourself. You are a child of the universe, no less than the trees and the stars; you have a right to be here. And whether or not it is clear to you, no doubt the universe is unfolding as it should.

Therefore be at peace with God, whatever you conceive Him to be, and whatever your labors and aspirations, in the noisy confusion of life, keep peace in your soul.

With all its sham, drudgery and broken dreams, it is still a beautiful world.

Be cheerful. Strive to be happy.

Max Ehrmann c.1920

Learn to Eat Shit, Three Steps for Survival.

2009-05-31T20:20:00.000-07:00

Event Specialist, Cheryl Lawson shares three steps to surviving life after Corporate America.

I don’t claim the steps below are original, just that they fit! I actually heard these from Ron Jones, Composer TVs Family Guy, American Dad, Star Trek the next Generation, and Duck Tails. And Walter Murphy composer arranger “A fifth of Beethoven” TVs Family Guy, American Dad, Film: “Foodfight!” During a session at the ASCAP Expo, LA.

The question posed to them was, “How do you make it in television as a composer?” The response that came next resonated with me as a small business owner, and former Corporate America drone who left in 2004 to pursue a full time career as an independent event and marketing professional.

Today, as my former co-drones face job uncertainty, company layoffs, bankruptcy, and the nagging feeling that there must be something more to life than stressing over a job that is not your passion. I find myself being asked a similar question. Only the question sounds more like:

How have you survived life after Corporate America?
Is this the best time to start a business?
What if I’ve lost all of my savings?
What have you learned from your mistakes and successes?
How do I market myself as an event professional?

Instead of telling them about:

The word of mouth referrals I received that kept me busy as a conference planner.
The former supplier, who trusted my marketing advice and then hired me to carryout the initiative.
The agency that kept me busy doing CME meetings that helped me make connections.
The joy I find in doing what I love and sharing it with others.
My ability to sacrifice things, and still have joy.
The downturn in business (2006) and the client who flaked on a huge invoice that forced me to look at ways to put my M.B.A and obsessive internet usage to use.
The faith that allows me to think positively about the future even through devastating personal loss, financial struggle, and borderline depression.
No, instead of boring them and you with the details of my life and business, I choose to share the steps that my new musical heroes spoke so eloquently.

Step 1. Learn to eat shit

Step 2. Learn to enjoy the taste.

Step 3. Learn to pass it on.

I wish you all the best!

Cheryl Lawson

Learn more about Event Specialist, Cheryl Lawson by visiting www.Theperfect-date.com
or follow me on twitter.

www.twitter.com/partyaficionado

Event Specialist, Cheryl Lawson’s Event Planning students continue to learn by volunteering.

2009-05-17T12:58:00.000-07:00

Event Specialist and RCC Community Education Instructor, Cheryl Lawson provided students with the opportunity to volunteer for high profile events in Los Angeles.

Thanks to all of my RCC Community Ed students who participated in the events below. I was very proud to have so many people interested in volunteering. I hope you learned a little more about event management and had a bit of fun as well.

"I Create Music" EXPO - April 18th, 2009 at the Renaissance Hotel, LA
Pop Music Awards - April 22nd, 2009 at the Renaissance Hotel, Los Angeles
"I Create Music" EXPO - April 23rd - 25th, 2009 at the Renaissance Hotel, LA
Film & TV Music Awards - May 11th, 2009 at the Beverly Hilton, Los Angeles
Rhythm & Soul Music Awards - June 26rd, 2009 at the Beverly Hilton Los Angeles

Please feel free to share your experience by commenting on this blog post.

See you soon.

Cheryl Lawson

To learn more about Cheryl Lawson and RCC Community Education’s event planning classes offered visit http://www.theperfect-date.com/aboutus.html